The Italian ready-to-wear brand Sunnei, for example, is a reference for this trend. It is a very experimental and avant-garde format, which some brands are introducing into their communication strategy. However, with the possibilities offered by 3D design software, there is a strong trend in producing entirely digital fashion shows with virtual avatars, the leading characters wearing the fashion collections created entirely in a computer. Virtual Runways and Presentations in Fashion Communicationsĭue to the restrictions of the pandemic, many fashion brands began to digitize their marketing and communication actions, focusing on audiovisual, fashion’s “star format”. In that sense, including and creating 3D assets for fashion campaigns, brings the edgiest point of view for the collection, and definitely a very high technical standard in terms of new fashion communication ideas.

The integration of social media channels, such as Instagram, TikTok, and YouTube, as the brand’s main communication touchpoints allows any project to directly connect with its community, creating attractive videos and photo layouts to portrait the essence of the brand. If we create virtual clothing as an alternative way to showcase our fashion collections, it is important to think about the digital strategy of it, as well as what the communication concept behind that particular collection is.

The fashion 3D design revolution is playing an important part in technology development for the creation of virtual garments and avatar characters featuring the latest fashions.Īs we stated before in Digital Fashion Designer: 3D Disruption in Fashion and the Design of the Future, the fashion designer will be dealing with high-level hybridizations between the physical world and the digital world, transforming-and innovating- the design, and of course, fashion’s communication processes.

Virtual 3d fashion design software